The Facebook fever is phenomenal. It intoxicates its users, keeping them glued to their computer screens. And making them “live vicariously through other people’s lives,” like one site has aptly put.
The genius behind Facebook is that it has designed a social platform where you can share everything in real time. Your “news feed” displays what’s going on in other people’s lives that they shamelessly update every chance they get. As a result, Facebook triggers people’s insecurity and curiosity about other people’s lives, and it has become a platform of self-promotion.
Almost everybody on Facebook is self-promoting, then comparing themselves with the lives of their Facebook friends, and then eventually feeling depressed if they feel they are missing out on life because their co-worker is in the Swiss Alps, or posing with a bunch of smiling friends in some exotic island destination.
No wonder, because the newly created green-eyed monsters by Facebook, in order to win in this virtual competition, copy their friends’ holiday adventures by traveling themselves. Sometimes not only to enjoy the holidays, but it’s also a part of their plan to display photos on Facebook that they, too, are having the time of their lives and become a source of envy of their Facebook friends.
Facebook, therefore, also boosts tourism.
Read the psychology behind this trend in Facebook fuels rise of copycat holidays.